2014 Initiatives and 2013 Highlights
Thank you, members! Thanks to the ongoing investment of energy, resources, good ideas, and goodwill of members like you, the Audio Publishers Association is growing, and 2014 is shaping up to be our most dynamic and successful year yet. I appreciate your ongoing commitment and contribution to the APA, to the audiobook community, and to building our wonderful industry.
Our recent member survey affirmed that we are meeting our mission statement objectives, most importantly to increase audiobook awareness and advocacy. One great example of the payoff of our efforts was the “Audiobooks Explosion!” feature on CBS News This Morning. But that wasn’t the only great success we enjoyed in 2013!
- Sales Survey – Impressive results included a 13.5% increase in revenue, as well as a near-100% increase in the number of titles published (a total of 13,255).
- Six member mixers were held, in New York City, Seattle, and Los Angeles.
- Record attendance at APAC, which featured a publishers’ roundtable, valuable sessions for new and seasoned narrators, and panels on technology and social media.
- Huge media hits, including coverage on CBS News This Morning and features in The Wall Street Journal, The New York Times Book Review, and USA Today.
- The Audies Gala, honoring the best audiobooks of 2013, held at The New York Historical Society and hysterically hosted by writer Daniel Handler.
- The BEA Tea, featuring Grammy-winner Janis Ian, Louise Penny, Bill Bryson, and Brandon Sanderson.
- Radio Drive Tours featuring Janis Ian and Lisa Scottoline.
- Educational Webinars on Social Media and Narrator Techniques.
- APA-sponsored Drop Card promotions, including BEA Consumer Day.
- A narrator and author audio panel at ALA Chicago.
We’re eager to build on these successes, and to continue finding opportunities to grow consumer awareness of audiobooks and serve our members in increasingly meaningful ways.
2014 Initiatives include:
- More in-depth research, with an updated Industry Sales Survey and Consumer Survey.
- Increased Advocacy and PR, with new initiatives including World Book Night, BEA BookCon, an Educator Literacy Tool Kit, and strategic partnerships.
- A new APA blog, offering APA and industry news as soon as it becomes available.
- A redesigned newsletter, with a clean, fresh look (that’s mobile-friendly, too!).
- New, innovative webinars that offer continuing education opportunities for members.
- The 7th annual PLA Supper on March 13th, featuring Mary Kay Andrews, Andre Dubus III, Katherine Kellgren, and Walter Mosley. 400 librarians are expected to attend this always sold-out event!
- A return to the Javits May 28th for the 11th annual APAC, with a line-up of exciting speakers, innovative new panels, and our first-ever session bringing the publisher and narrator tracks together (and with better food and shorter lines than last year!).
- The 19th Annual Audies Gala on May 29th, at an elegant new venue, The New York Academy of Medicine.
- More member mixers, including March 23rd at Deyan Studios in LA and pre-APAC in NYC.
- The BEA Tea – details to come!
So, 2014 promises to be an exciting year for APA members, and a pivotal time for the industry. Renew today to ensure you don’t miss out on APA events, industry news, and discounted rates for APAC and The Audies.
It’s time to RENEW your membership. Your invoice has been sent by mail, and you can also renew online from the APA Member Portal. Log in to My APA Portal.
I look forward to seeing you in person in May at APAC, The Audies, and BEA. Thank you again for continuing to offer your feedback and ideas, and for helping shape the organization!
Michele Lee Cobb